Dior | Miss Dior Essence

“A symbol of a powerful and magnetic femininity imagined by Francis Kurkdjian, Dior Perfume Creative Director, Miss Dior Essence expresses its intensity through a high concentration and a trail saturated with color, featuring gourmand and sensual accords. Miss Dior Essence is both surprising and captivating: a jammy blackberry and elderflower accord elevates a wildly luxurious jasmine bouquet.”

Together with the Dior team, we developed six social media films highlighting the iconic Miss Dior bottle. Each film focuses on a key design element.

Black grosgrain threads weave into an elegant bow, unveiling the bottle through fluid motion and light.

A raw block of glass transforms into the refined cap, shimmering with the engraved CD logo.

Perfume ingredients – jasmine, blackberry, oak wood – float ethereally, merging with the bottle’s glass to reveal the fragrance essence.

The iconic houndstooth pattern engraves itself into the glass, shifting from glossy to frosted in a play of light and texture.

A pink scarf flows gracefully, revealing the “Miss Dior” lettering and unveiling the bottle in an airy, elegant gesture.

Threads stitch the Miss Dior logo onto the label, detail by detail, before the bottle is revealed in its final form.