Vera Wang | Rock Princess

We teamed up with photographer Till Janz to create a dynamic 3D animation for the new Vera Wang Rock Princess perfume. Using Houdini and Redshift, we crafted intricate particle simulations and rendered high-quality visuals to showcase the edgy and glamorous vibe of the fragrance.

Through multiple rounds of experimentation and collaboration, we developed a range of styleframes that perfectly captured the essence of the perfume. The final animation features a fierce rock princess character, strutting confidently through a vibrant and dynamic environment, with fragrance notes trailing behind her.

CREDITS

Client: Vera Wang

Agency: Artworld

Photography: Till Janz

3D & Production: Andreas Böinghoff, Jan Elsner